Media Principles
Teach clearly. Test everything. Respect the audience.
01
Teach clearly
No jargon for jargon's sake. If a nine-year-old can't follow the setup, Tracy rewrites it. Tutorials stay short because attention is expensive. The thinking behind them runs deep.
02
Test everything
Every tool in a video is one Tracy actually uses on actual projects. If a workflow breaks in the real world, that's the video. Demos without friction are advertising. Tracy makes education.
03
Respect the audience
Sponsorships are disclosed. Recommendations are honest. If a tool isn't ready, Tracy says so. The audience shows up for the truth, not the hype cycle.
The mission
Why this exists
AI is the biggest creative shift of our lifetimes, and most of the people who could benefit from it are stuck watching from the sidelines. Overwhelmed by tool fatigue, hype, and tutorials written for engineers.
Tracy's work exists to close that gap. She turns new tools, prompts, and workflows into something a real human can use on Monday morning. Whether that human is a solo creator, a small-business owner, or a marketer trying to keep up. The goal is simple: make AI useful for people who already have jobs to do.
What she's building
A media practice across multiple surfaces. One editorial voice.
TikTok
28.3K
followers
@thataiputzinggirl
Where most people find That AI Putzing Girl. Fast, try-it-now AI tips you can use the second you put your phone down.
4.1K
followers
@thataiputzinggirl
Short clips for the Facebook crowd. Often where small-business owners catch up on what's new in AI.
Newsletter
20.3K
subscribers
The AI Putz
What changed in AI and whether it's worth your time. For people with a job to do. Launching soon.
YouTube
2.1K
subscribers
@thataiputzinggirl
The same short videos, reposted for people who hang out on YouTube. Easy to watch a few back to back.
Selected work
A short reel of what she ships
A mix of formats. Tool demos, news takes, explainers, organic hits. Each one shows a different muscle: teaching, recommending, reacting, connecting.
Prompt Templates
Organic
3.5K
Views
Prompt Templates
232
Likes
Setup Guides
Organic
977
Views
Trend Tutorials
13
Likes
Tool Walkthroughs
Sponsored
1.4K
Views
Tool Walkthroughs
49
Likes
Use Cases
Sponsored
1.3K
Views
Use Cases
34
Likes
AI Explainers
Organic
3K
Views
AI Explainers
189
Likes
Myth-Busting
Organic
1.2K
Views
AI Showcases
5
Likes
For Brands
Tools that've made video appearances
A working list of the platforms shaping AI right now. Coverage is always disclosed, and sponsored videos go through the same editorial bar as organic ones.
ChatGPT
Adobe
Claude
Canva
Kling
Fotor
Perplexity
Grok
Gemini
Copilot
Midjourney
Fal AI
Formats
Sponsored short-form videos · Product launch campaigns · Newsletter sponsorship (after launch) · Custom creator partnerships
Audience
TikTok: 59% female, 78% US, skews 45+ · YouTube: 89% male, 52% US, ages 35–54 · Instagram: 69% male, 82% US, ages 35–54 · Facebook: 58% male, 57% US, skews 45+